Medical Web Development & Online Marketing
We improve your medical business
Seeing the big picture of your digital and online presence to improve and optimize your online business growth is an essential part for any medical business. Having experts on yours side that evaluate and optimize your online presence to its fullest potential is essential to any business growth particularly in the medical field. Working on a holistic approach for your website and online marketing is what are medical web consulting services are all about.
Medical Web Development & Design
Attention! You have 5 seconds to keep a new visitor on your website. First impressions have a lasting impact. At Leading-Edge Marketing we make sure your visitors not only stay longer but also turn into customers. Our Leading-Edge Marketing team develops websites that can turn traffic into leads and leads into new patients, customers and raving fans. While projecting your unique company branding and dynamics to your potential new patients…
“All our designs and work are unique, reflecting your best brand identity”
Websites are not just brochures! Our captivating websites grab your visitors’ attention, tell your story and build trust. Our Leading-Edge Marketing team develops websites that turn traffic into leads and leads into new patients, customers and raving fans. While projecting your unique company branding and dynamics to your potential new patients. Our effective medical designs are result driven and captivating. We understand how layouts, words, and navigation all have a significant subliminal and semiotic effect on how visitors experience your website. Through our holistic approach and extensive online marketing experience we implement all important aspects of web design and web development including data base programming…
Regardless what type of help you are looking for when it comes to web development and web design our team designers and programmers will take your website to a new level of perfection.
When is the right time to get a new website?
Most company websites (specially in the medical field) have a very clear objective when it comes to their website. When a website is not reaching this objective – or even worse – is keeping potential customers/patients from contacting your company, the website is not only counter productive to its objective but is actually hurting your business. Many medical professionals and companies in general get a website built for them when they start out and seem to believe:
‘Great now I have a website. This will help me attract more business’
…and in the beginning the website will support this cause. However as time goes by technology evolves and people have different expectations of what a professional website should look like. If a person visits your website and is confronted with errors or a website that looks old and out of date the first impression visitors will have is that your business is either closed or that you are not a good enough professional to afford a proper website. This first impression will make people leave your website and go to your competition that knows the impact a good website has.
How often should you redesign your website?
Every 2-3 years. This might sound to often for some people, but the reality is that technology is changing and so are the expectations of consumers. Here is an example that you can probably relate to:
If you think back 2 years ago into mid 2012 websites looked different and the boom was to get ‘Mobile Websites’ because mobile devices where slow and could not read regular websites very well…. So what did many companies do? They invested in mobile sites that only had basic information on them and where very limited to what you could do with them. These mobile sites where very helpful back then when mobile devices were very limited.
Fast-forward to today, mid 2014 mobile devices are much more powerful and the internet connection is much faster. Still having those old mobile sites from 2012 that hardly have any information on them in today’s consumers view look very unprofessional and cheap. Is that the first impression you would like to give to your future patients and customers? Of course not.
Medical Web Consulting
Seeing the big picture of your digital and online presence to improve and optimize your online business growth is an essential part for any medical business. Having experts on yours side that evaluate and optimize your online presence to its fullest potential is essential to any business growth particularly in the medical field. Working on a holistic approach for your website and online marketing is what are medical web consulting services are all about…
Medical Content Management Systems (CMS)
A content management system (CMS) is a system used to manage the content of a Web site. Medical CMS consist of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.