Fashion Industry Online Marketing
SEO – Social Media – Advertising – Web-Design
Need more exposure for your fashion brand? Looking for better ways to sell more of your brands apparel, clothing, accessories & shoes?
Fashion brands around the world are taking advantage of proven fashion online marketing strategies to increase sales and grow their business faster than ever before.
You have heard of other fashion brands that have had great success with fashion online marketing including Fashion SEO, Fashion social media, fashion online advertising and fashion web-design. Finding the right fashion industry internet marketing strategies to grow your online fashion business can seem overwhelming at first. Deciding on where to invest in your online marketing for the best ROI will take experience and solid research that most fashion brands fail to do. Finding the right strategy to connect with your target audience and potential customers is the first step we take for all of our clients.
When building a fashion brand online it is very helpful to work with an online fashion marketing specialist right from the start, to avoid the costly mistakes most fashion brands fall into.
“The Fashion industry is seasonal”
As a professional in the fashion industry you know that many parts of your business will be seasonal. Anticipating the right trends before the “selling season” starts is where most fashion brands fail and lose a lot of money. With the right strategies we will help stay ahead of the game to meet the wants and needs of your target audience before your competition does.
As internet marketing company specialising in the needs of the fashion industry we know how you can use the strength the most beneficial fashion online marketing tools including Fashion SEO, Fashion social media, Online Advertising for the fashion industry, online advertising for the Fashion Industry and as well as fashion industry blogging and video marketing for you fashion brand etc…
Fashion Online Marketing Agency
Fashion Online Marketing is one of the most important things you can do for your fashion brand. however it also very time consuming. You will not want to spend all your time and resources on these tasks and should have professionals handle this for you so you can focus on the more creative part of you business. As fashion online marketing agency we cater to fashion industry professionals and fashion brands world wide with our main clients in Europe and the United States
Fashion Online Marketing Strategies
Fashion Industry SEO – Fashion Search Engine Marketing
The Fashion industry has the challenge that fashion is an industry that is what we in the online marketing industry call a “seasonal industry” and any SEO fashion industry search engine optimization efforts need to be geared towards this basic need that the fashion industry has. To but this in contrast Search engines usually take 3-6 months to rank great content naturally when it comes to ranking websites. Social media content is a bit fast. When you hire a company to handle your fashion SEO you need to make sure that they can rank your sites faster that within 3 months. And here is why: For fashion industry SEO you will need to target keywords that are season specific such as “Spring Fashion Week New York 2014”. To be able to rank on the first page of Google Yahoo and Bing by spring 2014 you will need to start your SEO work 2-3 months beforehand to actually rank on the first page when people will be looking for this keyword. Basically you will always have to be 2-3 months ahead of the fashion industry with your Search engine optimization.
Fashion Search Engine Optimization – Fashion SEO For The Fashion Industry
We can rank your websites and social media sites on the top of the search engines.
For the world to see your brand/products pictures and videos.
As A full service online marketing company the we at the L Marketing Group focus on customer acquisition through Search Engine Marketing, Social Media and advanced SEO strategies. As a global internet marketing company based out of Los Angeles California, we are well aware and experienced with the challenges the Fashion industry brings with it. We focus primarily on our customers ROI and revenue, not just clicks or rankings. This is done by providing you with advanced Social Media marketing (SMM) on several social media platforms s and Search Engine Optimization (SEO) services based on white hat Social Media SEO strategies as well as a diverse selection of advertising services targeted to the Fashion industry.
Whether you are looking for local Fashion SEO in cities Like Los Angeles New York London or Paris and Social Media Marketing, New York Fashion online marketing, London Fashion internet marketing Agency or any other fashion marketing… the L marketing can help you grow your brand online with advanced branding strategies and social media marketing through networks like Polyvore, Pinterest, Facebook, Youtube and many more.
Fashion Web-Designe & Web-Development
Social Media Internet Marketing for the Fashion Industry
One social media company has noticed very quickly that the fashion industry needs its own social media site. Polyvore has become the leader when it comes to the fashion industry and having a great Polyvore site is a most for any company in the Fashion Industry. In addition you will need to add at least Pinterest and Facebook to get started with an essential social media mix.
As a cutting edge social Media marketing company we can help you get more customers to you fashion business by using advanced Social Media strategies for the fashion industry geared towards customers acquisition and customer engagement with tools that help you up-selling and cross-selling strategies to maximize your profits.
Social Media Marketing Services of the L Marketing Group
Quality Facebook Fans
Building a quality list of Facebook Fans is one of the most important aspects of Facebook marketing. We will grow your Facebook following by attracting targeted and quality followers to your Facebook page. With the help of Apps and active HTML pages on your Facebook page we can even build an attractive referral campaign for your products and services that makes your message go viral.
Turn your Followers into Customers
Additional Facebook Services
iFrame page development: Facebook allows you to integrate webpage html & iFrame content with your Facebook page. These Pages show up on your app section of your Facebook page and are great ways of adding website elements such as complex graphics landing pages or squeeze pages to your Facebook page and by that making your Facebook page more responsive for your advertising and marketing efforts.
Facebook app development: we can develop specific Facebook Apps for your Facebook page, that will increase the viral nature of social media by increasing with sharing voting and other action based social media advertising.
Advertise your products and offers (Apps and HTML pages) with Facebook adds to attract more customers.
SEO for Facebook
Rank your Facebook page on the top of the search engines with our on-site, off-site and local SEO for Facebook.visit us on Facebook
Why Use Video Marketing?
As the leading online video sharing company Youtube has over 1 Billion unique users world wide. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. Posting a video about your company, product or services on YouTube has become one of the most effective ways to attract new customers.
SEO for YouTube videos
Youtube videos have become a very effective marketing and advertising tool. specially throughout the past year as Google new algorithm favors Video over any other site. YouTube is not only the most popular online video site but it is also owned by Google. After the acquisition of YouTube Google slowly started adapting its search algorithm to favor YouTube videos. After the latest algorithm change (Hummingbird) videos will rank higher than any other web property as long as certain optimization aspects are met by the video.
Title optimization (up to 5 major related Keywords), keyword targeting text and interlinking, keyword tags
In addition to regular off-page SEO strategies YouTube video off page SEO signals also
A vital pare for video marketing and SEO are increasing “View”, “Likes” and “Comments” and Subscribers of your YouTube videos and channel These can be increased by advertising the video.
Why Twitter Marketing?
Our Twitter Services inlcudes
Increasing your Twitter Followers
We will help grow your twitter following by using several proven twitter marketing strategies including conversation targeted campaigns.
Hash Tag Marketing for Twitter
Through targeted hashtag enabled conversations we will be able to increase your Twitter following by using Twitter marketing strategies such as hash tag marketing to get more targeted followers to your Twitter page.
Conversion marketing for Twitter
By using interlinking and engagement strategies as well as social media contests we will be able to increase the amount of your Twitter followers that convert into regular customers.
Pinterest describes itself as a tool for discovering things you love, and doing those things in real life. Compared to other social media sites Pinterest is a social media community where people share their pictures about things their are passionate about.
How can you use Pinterest?
You can like share and follow peoples pictures, infographics, instructographic. Pinterest is a very good tool for business that sell products online and offline. By sharing pictures and videos on this social media site you can create a great buzz about your products. Pinterest can seem like a hybrid of the combined approaches of Twitter and Facebook.
Why Pinterest is so popular
On Pinterest, you have a continuous feed of the people whom you follow. The thing that’s different about Pinterest is that if you know someone who is really reliable about pinning great content, you can go to their account because you know they are a great source. Those pins will be there within that board forever, until they take them down or decide to delete them. Pinterest is more like Twitter than Facebook, because with Facebook you’re not likely to see everything that someone posts in a day within your newsfeed. It depends on how many accounts you follow and how active they are.
Who should use Pinterest?
If you are running a business that has very visually products or products and services that are visually interesting Pinterest can be a great addition to your customers social media experience.
Our Pinterest Marketing service includes
Account Setup, Creating new Pinterest boards for your brand or products, Engagement service (Pins and Likes)
WHAT IS POLYVORE
Polyvore is one of the most original and forward thinking companies in the world of technology and social media This global community has over 20 million monthly visitors and centers around fashion, interior design and artistic expression “sets”, or visual layouts, among other themes. A set is the perfect marketing tool that blends art and creativity with brand awareness in a virtual world of social commerce. It can even be posted to a variety of blogs, “pinned” on Pinterest and linked to popular social media sites such as Facebook and Twitter and essentially connect your products to an infinite amount of social platforms. Make Polyvore the marketplace for your brand of products and see traffic flow jump to a whole new level on your company website.
OUR POLYVORE SERVICE
Our Polyvore marketing services includes creating your Polyvore page and build brand awareness by creating “sets” and collections with your inventory. With Polyvore community’s involvement is paramount when it comes to growing your business and get the community to recognize and interact with your brand.As part of our Polyvore management we will interact with other Polyvore community members’ sets while also using hashtags to create set topics and involve members to view each of your Polyvore sets. Once we’ve established your Polyvore site we will also market the Polyvore sets we’ve created on other social media sites including Facebook, Twitter, Pinterest, Tumblr, Instagram, and any other sites you wish to advertise your brand on. We will leave comments, tag friends/followers, use hashtags and create trendy topics that will connect people and businesses to your line of products.
Fashion Social Media Company
As social media company specializing in fashion we focus on fashion specific social media strategies the are created with your ideal customer in mind. When it comes to Fashion Social Media strategies there are several aspects to keep in mind.
It is important to do the necessary research to find out what Social Media trends will have the best impoact on your potential buyers and what is social media sites are your potential customers engaging in most. Are they using Facebook? Are they using Polyvore Instagram or Pinteres? or even Linkedin? most of them will be using several. This gives you the answer on what social media sites to focus on.
Targeting Social Media Marketing For Fashion Brands
Once you have established the primary social media networks to focus your marketing on it is time to dive into strategy and how to combine the social media networks. i.e advertising on Facebook during shopping hours and focusing on Polyvore or Youtube and Instagram during their more social time of day.
Fashion Social Media Strategies
Once you have all the information about your customers social media behavior sorted out it is time to actually design a strategy and plan of action to get the most out of your social media marketing.
With all these step we at the L marketing company can help you. The the goal of maximizing your social media ROI.
FASHION WEEK MARKETING
LA Fashion Week Los Angeles
2 times a year fashion brands gather in Los Angeles for the LA fashion week to celebrate and present the newest designs and styles to the world…
Fashion Week New York NYC
NYC fashion week New York is known to many as the place to be at if you are anybody in the fashion industry…