Today, every business needs a website. Search engine optimization (SEO) remains indispensable despite the talks in the past that it already died. Many business websites failed to achieve their goal because they did not pay attention to their SEO. If you own a business website and you continue to ignore the importance of SEO, don’t be surprised when you wake up one day and find out that your competitor just devoured you alive.
Can you still recover after that? The answer is maybe or maybe not – it depends on the team or person who will handle the optimization for you. Can you do your own SEO? Sure you can, but do you have the expertise to pull it off?
Before you make a final decision, take a look at the advantages and disadvantages of hiring an SEO agency versus doing the SEO yourself.
Hiring an SEO Company
It takes specialized knowledge, practice for long hours, and training to master the skill in SEO. A reliable agency has a team of search engine optimization experts who can help your website gain a favorable rank. It takes them less than half the time that it takes you to figure out what to do with the optimization of your site.
Most SEO agencies offer different packages, and some may also customize the services that your site needs. Different SEO companies have different prices. Some may be more expensive than the others. How can you know if the SEO provider that you want to hire is the right one?
First, you need to have a list of candidates. Go to their website and see the things they offer. Compare the prices of the different SEO providers in your list. You also need to read the customer reviews so you can conduct a proper evaluation.
Before you seal the deal, visit their office and see if they have business permits and other important papers that say they are legit. It’s also the best time to ask about the best course of action when it comes to optimizing your website.
A reliable SEO agency will try to explain everything in a language that you can understand – no technical jargons as much as possible. Some companies deliberately use SEO jargons to confuse the client or try to look like real experts on the subject in an attempt to impress the client.
A dependable SEO agency will try to give you the best plan without making you pay for the services that you don’t really need. You don’t need to worry about anything, and you can turn your time into extra income instead of wracking your brains out trying to figure out what to do with your site’s optimization.
There are questions that you need to answer honestly before you can pull off a successful SEO. Below are just some of the questions.
- Do you know everything there is to know about SEO?
- Do you have any idea regarding the latest algorithm?
- Do you know how to find the keyword to optimize?
- Do you have lots of free time to do your own SEO?
- Can you build links to your website?
- Do you know how to avoid getting penalized?
- Do you have any idea about the white hat, black hat, and grey hat SEO?
If you answered “no” to all the questions, there’s no doubt you will fail. If you answered “no” to some of the questions, it is possible that you may still not be able to pull it off. If you answered “yes” to all the questions, it’s good to know that you have more than 8 hours of free time so you can do your own SEO.
Understand that SEO takes a lot of time and work to make things happen for you. The result isn’t immediate. It doesn’t happen overnight. You need constant monitoring to see what works and what’s not.
If you’re truly adept in search engine optimization and certain that you know what you’re doing, you may be able to do your own SEO. Until then, it’s best not to gamble anything because it’s too risky. The only good thing about doing SEO yourself is that you don’t need to pay for anything, except for some tools that you may need.
Then again, you’re spending more time trying to figure out the next or the best course of action to take. Instead of spending time for a more worthy endeavor, you are stuck with SEO.
Anywhere you look, hiring an SEO company to handle the optimization of your website is the most practical choice. Think of the money you will pay as an investment that you will eventually recover in the future.